When we talk about digital marketing and the constant growth of brands on the web, having a good search ranking is essential for a potential customer to find a company and, in the future, become a buyer. Given this scenario, there was a need to always have an efficient and optimized SEO analysis.
Table of Contents
Want to know more about the subject? In this post, we will explain to you what SEO analysis is, how to do it in practice. Stay with us and check it out!
What is SEO?
Acronym in English for Search Engine Optimization, SEO involves a set of practices whose central objective is to optimize websites in search engines. In other words, it uses strategies to attract an increasing number of visitors to a page organically.
Through specific techniques, ranging from content to navigability, SEO works so that a website improves it’s positioning in the search results of sites such as Google, Bing or Yahoo and, consequently, increases organic and qualified hits on a given page
What is efficient SEO?
Efficient SEO is capable of generating positive results and optimized positioning for your brand in search engines. By applying the techniques and tools correctly, search engines begin to recognize your page as quality content and, based on this, improve your ranking.
Good ranking is essential to reach new users, attract them to your page and convert them into real customers. And, unlike ads and sponsored links, you won’t pay anything extra for it.
In addition to the financial factor, well-applied SEO generates authority for your brand and the content produced. After all, consumers are much more likely to believe and access websites listed on the first page than those that appear at the bottom of the rankings, right?
It is important to always keep in mind that efficient SEO works like a cycle. By optimizing the positioning of your page in search engines, more people will click on your links, the more relevant your website will be, the better your ranking will be and so on. Therefore, it is important to avoid unnecessary mistakes.
How to perform an efficient SEO analysis?
To carry out an efficient analysis of your website using SEO techniques, you need to be thorough. It is very important to have the right tools to identify possible failures and successes and, thus, find the best paths to be worked on.
With this in mind, below we list the main tools that can help you carry out this analysis. Check out!
Screamingfrog
One of the most complete tools for SEO optimization, Screamingfrog has several features that allow, among other things: finding crawling errors, locating and analyzing content, optimizing images and URLs, identifying duplicate posts and checking page loading speed.
Furthermore, this powerful tool also allows users to simulate the Google Snippet, analyzing internal and external links and recognizing pages that are not indexed. Although it offers a free version, to fully scan your website you need to purchase a usage license.
Google Search Console
An updated version of Webmaster Tools, Google Search Console is a free and very complete SEO tool, developed by Google. It can be used in basically any project and its main objective is to analyze the SEO of websites and on-page evaluation.
Considering that Google is the biggest search site in the world, there’s nothing better than having it explain and guide you on the basics of search engines, right? And that’s why this tool has become a kind of protocol for implementing SEO strategies.
Among its features, this tool allows you to see a URL with Google’s eyes, acts as an intermediary between the SEO analyst and search engines and issues alerts about penalties on your page. Furthermore, Google Search Console is allied and works together with Google Analytics.
SEMrush
SEMrush is a paid SEO tool that aims to report the performance of websites as a whole, as well as their specific pages . Among its main features are functionalities such as keyword research, technical auditing, link building and backlink analysis, as well as monitoring positions in search rankings.
In a super elaborate and complete panel, SEMrush offers countless toolkits throughout your website. Keyword research, one of the main resources available, is one of the best techniques in the SEO segment. Furthermore, it is still possible to compare the performance of your page with the competition.
Google Keyword Planner
Completely free, Google Keyword Planner is a keyword planning tool from Google. Here, you can research how likely users are to search for a certain term and identify which ones are most relevant to your company.
Find the Web Hosting service that is right for you at GlowHost.com!Google Keyword Planner is currently one of the best SEO tools for keyword research and can be very useful when choosing the best options to work with in your content marketing. Furthermore, it can also be used to create or optimize your Adwords campaigns.
