Aligning affiliate programs for blogs is a challenge that needs to take into account several aspects, both in relation to the programs themselves and how to do this.
So, here are some points to consider when evaluating the choice of affiliate programs to monetize your blog.
Table of Contents
1 – Know your target audience
The first thing you should think about in terms of affiliate programs for blogs is to analyze whether the advertiser, in the case of independent programs, or advertisers on an affiliate platform, have anything to do with your blog’s audience.
Among the different types of affiliates, we have, for example, the Authority Affiliate, which positions itself as a reference in its area. This affiliate needs to carefully analyze the products he promotes.
There is no point in promoting affiliate links, products that have nothing to do with the interests, desires and pains of the target audience that your blog reaches.
The conversion rate of your affiliate links is directly proportional to the adherence of the affiliate products inserted on your blog and the interests of your audience.
2 – What is the purchasing power of your audience?
If the average purchase price applicable to the audience your blog reaches is around R$300, it doesn’t make any sense to offer products above this value.
Of course, there are affiliate programs that offer sales commissions much higher than R$300, but does the audience you reach have the purchasing power to buy products or services priced at R$1,500 or more?
Working with affiliate programs for blogs is, above all, understanding your target audience, to provide these people with the information and offers that best align with their needs.
3 – What is the quality of the affiliates you promote?
Promoting affiliate programs for blogs or specialized content sites is a commitment to quality.
When your blog indicates an affiliate product, it is directly or indirectly referencing this product or service. In other words, you are extending your blog’s authority and reputation to this product.
Therefore, it is important to know how to choose an affiliate program, so as not to fall into the common trap of offering products or services of low quality or that do not meet your audience’s expectations.
4 – Segmented affiliate programs
The promotion of affiliate programs for blogs, even though they are segmented, need to be segmented even finer, so that there is a higher conversion rate.
An extremely efficient marketing strategy for affiliate programs is to target ads based on specific interests.
When using ads, such as Facebook Ads or Google Ads, it is important that you have custom audiences to target these ads, to achieve a greater return in terms of conversions.
5 – Best affiliate programs for blogs
Perhaps, after these initial approaches, you are wondering what the best affiliate programs for blogs are. Following the line of reasoning we outlined, the best programs would be:
Programs that guide ads based on page content, such as Google AdSense;
Affiliate products that are extremely aligned with the theme of your blog;
Affiliate programs that can be mentioned, spontaneously and contextually in several articles on your blog;
Affiliate program products that have a low added value, that is, cheap products, which have a greater chance of selling.
6 – Analyzing results
For those who want to make money with affiliate programs, and build an online business on a professional basis, it is essential that you analyze the return on each affiliate product you affiliate with.
Sometimes we believe that a certain affiliate program is highly profitable, but when it comes down to it, will it really make your blog make money?
Well, there’s only one way to evaluate this, and that’s to know what the return is for each of them. To do this, you must rely on two sources of information:
Google Analytics – The free traffic monitoring platform that can and should be integrated into your blog;
Platform Reports – Affiliate platforms offer reports on the performance of your affiliate links;
Own Reports – Creating your own performance reports for each affiliate program you participate in is a great source for this type of analysis.
You must keep in mind that the advertising spaces available when working with affiliate programs for blogs are limited, otherwise you will end up creating a classifieds site and not a content site.
When you commit to selecting the best affiliate programs for the blogs you manage, you can improve the conversion performance of your pages and content that seek to promote these products.
GlowHost.com!You can’t make money online without carefully evaluating how the entire system works. Therefore, do not have the slightest remorse in investing the time necessary when choosing the affiliate programs for blogs that you want to monetize in this model.
LEARN MORE: how-to-promote-affiliate-links-efficiently
