The keyword is the main element for good content. It can be formed by just one or several terms. Basically, it’s what people type in the search field when searching for something on the internet.
Thus, it is from there that search engines (especially Google) will find the content to resolve the doubt and show it to users.
So, knowing how to choose a keyword is one of the main points for being successful in digital marketing, as it helps to attract more visitors to your website or blog. Because it is so important, we have created this super complete content that will help you master the subject.
Follow the post and understand what a keyword is, what its types are and check out the best tools that will help you find the perfect keyword and rank well on Google!
After all, what is a keyword?
When we want to find anything on the internet, we put the terms we believe to be the most important on a certain issue into the Google search field, correct? Even if the statement is incomplete, with only a few words, the algorithm can identify related material on the topic.
These are the keywords. They are the main search tool. Therefore, in marketing, these are the terms we use as a guide when creating pages, websites, posts on social networks and blogs.
So, by defining a keyword for a page, you send Google the message that your content addresses that term. This way, the content will be displayed to the person who searched for that keyword.
Keywords or keywords?
It is extremely important to know how to use the right keyword. But it is also essential to know what the correct term is. So, is it right keywords or keywords?
In this case, it is keywords because when compound nouns are formed by two nouns where the second gives meaning to the first, only the first is inflected into the plural.
Why are keywords so important for a business?
Google finds and displays your content based on keywords. As a result, if your material does not include the keyword or makes ineffective use of it, it will not be discovered and will remain undiscovered.
As a result, if you want to boost the number of visitors to your site, you must develop tactics for both identifying and utilizing the most appropriate keywords.
Google works with relevance. In other words, it analyzes the SEO of all content and classifies them in an order that it believes is best for the user. And one of the factors that help to rank well, that is, to be in the top positions on the results page, is the correct use of keywords.
On search engines, competition is huge. After all, millions of possibilities are at users’ fingertips.
So, for a business, keywords are the difference between being found, expanding the brand’s reach, becoming a reference in some sector, attracting customers or simply not being known by the public.
What are the types of keywords?
We can find two types of keywords, which can be differentiated by the length of the phrase and which affect search results. Next, better understand each type.
Head tail keywords
Also called short tail, they are simpler and shorter terms, generally consisting of one or two words. They describe the topic more comprehensively. For this reason, they have a higher volume of searches. As a consequence, competition for the top positions on Google is also greater.
Some examples of head tail are:
physical education;
gaming PC;
women’s fashion trends;
Scandinavian decor.
Long tail keywords
Long-tail keywords are the most specific ones. Therefore, they achieve the search objective more accurately. So, your competition is less. For example, the person who just types “physical education” could be looking for a number of different things.
The user may be looking for a job in the area, a higher education course, a professional, to find out what the job market is like in the area, what the higher education subjects are, among many others.
Therefore, to find the correct content, you should use a long tail keyword, such as:
faculty of physical education
physical education subjects;
job market for physical education professionals;
Postgraduate degree in physical education.
Compared to head tails, long-tail keywords have lower competition. Therefore, to ensure good placement, it is necessary to consider how the user searches in search engines and then use them strategically throughout the text.
And what are negative keywords?
There are also negative keywords, and that doesn’t mean they’re bad. In fact, using them strategically in digital marketing is an excellent way to get the right content to the right audience.
This is because negative keywords are those that tell Google, in an ad campaign, which terms you do not want linked to your company. A good example of use is to include the terms “free”, “gratuitous” or “for free” in an online store that is only selling products and not advertising an item for free.
What are the top keyword tools?
Now that you understand what a keyword is and the significance of employing it, you can learn how to find the best keywords to rank high on Google. The first step is to learn about the firm, its goods, and the audience you want to engage.
Then, list a series of terms that refer to subjects that are related to the business. After that, the ideal is to use specific tools to discover which are the most appropriate keywords to use in the content. The main tools are:
Google Keyword Planner — this is Google’s own planner and is excellent for creating optimized campaigns on Google Ads;
Semrush — offers comprehensive trend reporting, enabling valuable insights. Furthermore, it allows you to analyze your own website and those of competitors that you consider a reference;
Keywordtoll.io — analyzes Google’s autocomplete feature, providing insights into what people are searching for most. Therefore, it is a great tool for discovering long tails that rank well;
UberSuggest — a very easy and very effective tool. Just enter the term you want to get the report and get new term suggestions.
As you have seen, the keyword is the main element of an internet search and digital marketing. It is through this that your company will be found and can position itself as a reference in the market. This way, you will attract more qualified leads and boost your results. Therefore, be sure to use the tools we have listed and discover the best ones for your content.
